Lumen Financial
Recovered from a core update hit through E-E-A-T overhaul, structured data, and authoritative link building.
Lumen's organic visibility dropped 61% after a core update hit YMYL content without proper authorship signals. Their backlink profile leaned heavily on low-quality directories.
- 01
Audited and rewrote 120+ YMYL articles with reviewed authorship and citations.
- 02
Deployed Article, Author, and FinancialProduct schema site-wide.
- 03
Killed 3,400 toxic backlinks and launched a digital PR program.
- 04
Rebuilt expertise pages for every licensed advisor on the team.
Within two core updates, Lumen had recovered 94% of lost traffic and grown into untouched segments. The content has since weathered three subsequent core updates without loss.
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