Demand maps that feed pipeline, not vanity volume.
We combine commercial intent, search volume, competitive difficulty, and SERP analysis to design a keyword portfolio prioritized by realistic upside. No vanity terms — only keywords that move pipeline.
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Intent routing across your keyword universe
Intent before volume
Commercial, compare, and transactional clusters first. Informational volume only when it feeds those.
SERP-realistic roadmap
Every term is scored on winnability and content-market fit - not just KD in a tool.
Topic clusters you can staff
Hub-and-spoke maps with owners, briefs, and a 90-day calendar your writers can actually run.
/ UNIVERSE
Demand maps that route to pipeline
Intent nodes first. Volume only when it feeds a commercial path.
18
Commercial gaps vs peers
4 hubs
Staffable topic clusters
90d
Priority calendar locked
Best in class performance
4
Scoring axes
Intent · fit · SERP · moat
90d
Priority calendar
Live
Sheet handoff
2-3w
Typical delivery
Deliverables
- Keyword portfolio (Google Sheet)
- Topic cluster map
- Content priority matrix
- 90-day content calendar
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Start with the free audit or unlock a briefing for a scoped plan.