NNorthwind Case Study: Blooup as the organic partner for Northwind Analytics
Performance Reporting

One dashboard that ties ranks to revenue.

We build one source of truth for SEO performance: rank tracking, GA4 segments, Search Console insights, conversion attribution, and custom forecasts. You get a monthly readout tied to business KPIs, not soft metrics.

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Pipeline · organic

$184k

sourced revenue · trailing 90d

+41%

sessions

3.2×

SQLs

187

top-3

Routing ranks into pipeline charts

Pipeline, not vanity

Sessions, SQLs, and sourced revenue sit next to ranks - so CFOs recognize the chart.

Forecast vs actuals

Quarterly opportunity sizing with honest variance, not hockey-stick decks.

Alerts that matter

KPI thresholds in Slack when indexation or conversion drops - not daily noise.

/ PIPELINE BOARD

Ranks next to revenue

One board CFOs recognize: sessions, SQLs, and sourced revenue beside ranks.

Organic SQLs

3.2×

Sourced · 90d

$184k

Organic attributed

$2.4M ↑ 12%

Best in class performance

Live

Dashboard

Mo

Exec readout

QoQ

Forecast

∞

Ongoing

Deliverables

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